Club Monaco
I led the refinement of the brand’s voice + tone as we redesigned and relaunched the website. I created editorial features that reflected the ideas behind the clothing design, offered style tips, and more — ultimately helping drive increased engagement, loyalty, and conversion.
Editorial Features
Highlighting the brand’s luxe, elevated design, top-tier collabs, and standout style moments.
Stories that humanize the models help the reader envision themselves in the clothes.
Brand Partnerships
Third-party collaborations add depth to a brand; creating copy that brings their story to life adds value to the customer’s shopping experience — and it leads to increased engagement, order volume, and loyalty.
